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Fall fashion tips from women clothing boutique owners in Volusia – Daytona Beach News-Journal

The weather is finally, finally cooling. 
For women who want to shake up their wardrobes this fall season, the key is understanding your personal style.
Fortunately, Volusia County has an array of locally owned clothing boutiques to help get you started. Here are some tips from three locally owned boutiques.
“When it comes to fashion, people shouldn’t overthink it,” said Jakara Lewis, owner of House of JYL at 807 Mary McLeod Bethune Blvd. in Daytona Beach.
 “They should always buy things that they like. A lot of people conform to social media. Most people copy what they see other people wear. Some don’t even know what their real style is.
“If you’re someone who’s versatile and edgy, be versatile and edgy. If you’re someone that’s more relaxed and you have a simple style, be simple. When people try to dress outside of their style it’s always a disaster.”
House of JYL carries women’s sizes from small to extra large. 
“Most of the clothes that we carry are stretchy,” said Lewis. “I go more for comfort, I don’t really like to carry clothes that don’t have a stretch to them because they’re not flattering to my main group of shoppers.”
Lewis said staple pieces are essential.
“A nice pair of denim jeans would be a great staple piece,” she said. “With a nice pair of denim you can wear heels, sandals, sneakers, it just depends on your mood. I always recommend that people have a light, medium and dark wash. They mix differently with different colors and textures. So I always tell people to invest in a nice pair of jeans.”
Lewis said nice doesn’t always mean pricey.
“You can find good quality jeans for $50 or $60,” she said. “I don’t mind paying more money for certain items if I can keep it for a couple years. Some people don’t want to make the investment but that’s what style is.”
Lewis said it’s also a good idea to keep neutral colors in the mix. 
“Neutral colors are easy to mix in and can take your outfit a long way,” she said.
Address: 807 Dr. Mary McLeod Bethune Blvd., Daytona Beach
Hours: Monday through Saturday, 2 to 8 p.m.
Phone: 386-307-3312
Offerings:  Clothing options ranging from fun, flirty to chic. 
 Janelle Zipse, owner of Pinup Parlor Boutique specializes in more of a retro look.
“I really love the retro styles,” said Zipse, whose store is at 115 N. Woodland Blvd. in DeLand. “We offer a variety of styles that are unique and run in all sizes. We’re known for retro inspired clothing mostly but we do have a lot of accessories like jewelry, sunglasses, shoes, hair ties and other fun gifts.”
Zipse said living in Florida allows more room to have fun with fashion.
“We don’t really have winter clothing since we’re in Florida,” she said. “We carry mostly dresses. For fall you can add cardigans and tights underneath to make your outfit more fall-appropriate.”
Address: 115 N. Woodland Blvd., DeLand
Hours: Tuesday through Saturday, noon to 4 p.m.
Phone: 386-873-2961
Offerings: Pinup Parlor Boutique is a gift boutique with an edge. You can find a range of items from super girly to rocker chic. Pinup Parlor carries jewelry, sunglasses, candles, soaps, aprons, makeup, pinup dresses, shoes, purses and more.
Tracy Word, owner of Pretty Little Things of DeLand, at 113 N. Woodland Blvd., said accessories are a real popular item at her shop. 
“Our Bourbon and Bowties accessories are super popular,” said Word. “Beaded accessories are really popular right now. We always carry some type of holiday jewelry. Our jewelry tends to stay the same because our climate is pretty consistent here in Florida. Our jewelry tends to be a little bit trendy, a little bit classy but mostly fun.”
Address: 113 N. Woodland Blvd., DeLand
Hours: Tuesday through Saturday, noon to 4 p.m.
Phone: 386-736-0005
Offerings: Pretty Little Things of DeLand has a unique blend of vintage items ranging from vintage tees to fun accessories and gifts.

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